21 Sales Letter Tactics

A management article
By: Peter Sharpe

Writing a good sales letter is an essential business skill. Here are 21 ways to write a better sales letter.

1. Write as if you had 5 minutes to stand face to face
and sell your product or service to the customer.

2. Write down all issues important to your market.

3. Avoid anything that would offend anybody like
specific religious reference or curse words.

4. Always place the customer first (a guy actually
tried to sell me a vacuum cleaner once emphasizing
that if I bought it, HE would get a trip to Florida -
not smart).

5. Sell the benefits, tell success stories, mention
your associations with the big shots.

6. Don't sell multiple products in a letter.

7. Do not confuse people in any way.

8. Display a picture of the product if possible.
Show a "screen shot" of a web site, disk or CD-Rom if
possible.

9. Show someone enjoying the product.

10. Don't mention the possibility that they might now
buy.

11. Be refreshingly honest.

12. Don't overdo technical information unless it's at
the level of your specific market.

13. Learn any necessary "lingo" to speak to your
market.

14. Don't bombard people with exaggerated benefits,
lies or even cliches.

15. Include a very long guarantee - 10 years or even
lifetime.

16. Offer a free bonus, pile on the bonuses and
benefits.

17. Make your letter long enough to get the reader to
spend time with it instead of making it look and feel
like a garage sale or flea market flyer.

18. Always mention the price (I hate it when people
don't do this). Mention the price up front if it is
the focal point of the letter, but hold off until
later if it is a costly item.

19. Offer rush delivery, remember that the product is
the star, not you!

20. Cleverness kills sales (you want people buying,
not laughing).

21. E-mail to your prospect six times, vary the letter
on repeat mailings, make follow up letters flow
together.

53 words and phrases to use in your salesletters and
ads:

Just arrived, save, breakthrough, send no money,
bonus, gift, free, bargain, now, improved, you,
introducing, valuable, priority, unique, rush, the
truth about, miracle, easy, hurry, today, how to, at
last, limited, opportunity, yes, charter, secrets,
new, amazing, only chance, announcing, revolutionary,
guaranteed, discount, first time ever, special,
instantly, discover, forever, premium, sensational,
remarkable, revolutionary, startling, miracle, offer,
quick, easy, wanted, challenge, compare, bargain,
hurry.

About the Author
Peter Sharpe
Free Work at Home Business Opportunity.
http://www.afreebusinessopportunity.com

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